Invest In RED1

It gives me great pleasure to welcome you to our “Invest in RED 1” web section. For those who have supported us over the years I say “THANK YOU” for your confidence and support. And for you prospective investors; I say keep reading and I hope that you discover that the RED 1 success story will be built on nothing more than focus on consumer needs, dedicated crew-members, hard work, getting the basics right, cost control and a burning passion to be the best!

As we built RED 1, we focused on really understanding consumer needs and problems. By increasing our consumer insight, we figured we can give the people what they want, not what we think they want. This has further enabled us to develop new products that solve these needs and problems.

Our philosophy is very clear: before a business can even start, it needs to have its costs under control. It must strive to be cost-efficient and profitable, and it must create value. Costs that do not add value must be contained, reduced and even eliminated. I have been asked by various people, “How do you plan to reduce your cost to offer lower fares? You know Nigeria is a tough place!” My direct answer is if we do not strive to be more efficient by choosing the right people, with the right mind set, while continuously training them to use the right kind of equipment for our environment – our days are numbered. This is a continuous task we have to face head on from right now, at the very start; it is the critical ingredient to operate a successful business.

Cost-efficiency, low complexity and profitability are always the cornerstones of building a strong business. While a strong foundation does not guarantee a solid house, it is the only basis upon which to build. So, we will be dedicated to safety, cost-efficiency and profitability. It is a message that will be well understood by each RED 1 crew-member and I am proud to say this is our culture.

To the consumer, a strong RED 1 brand will be a sign of dependability and leadership, giving added confidence and assurance. RED 1 will not just be number 1 in profitability; it will be number 1 in the minds of consumers. This is the passion of RED 1. Believe me when I say, we will never lose sight and passion of being number 1!

So if you want to be part of the most successful airline coming to these shores or to get a better picture of RED 1 Xpress We invite you contact us at investor@red1x.com to read our reports, review our financial analysis, or study how we intend to develop our market. We will be pleased to assist you in understanding our business and our financial projections.

C.Dikko Nwachukwu

CEO